1. Let’s be friends
If we are going to build you a strategy that is true to who you are as a brand, we need to learn all about who you are, what you stand for and what you want to achieve. To do this, we make friends first. We want your brands personality and core values to shine through. It is how we make a campaign emotive and one that resonates with your audience. We are sponges. We want to know it all.
2. We strategise
Once we know all about who you are and what you want, we go away and collaboratively formulate a plan specifically for you. Nothing is cut and paste at PEG. We will assign the necessary people with the skill sets required to nail the brief.
3. We workshop it
We want you to be happy with what we are doing so we call this the “buy in phase”. We present you with a strategy aligned with your return-on-marketing-investment, and by the end of this phase, we will have a ready -to-execute plan for your brand.
4. Campaign creation
This is our favourite part. We will live and breathe the developed strategy and put together a refined and well thought out campaign, keeping you across what we are doing as little or as much as you desire.
5. The launch!
Here is where the magic happens, and we get to pull all the strategic levers we put together as part of our master plan. It is not an uncommon occurrence to find us ‘geeking’ it up watching results and analysing data and campaign trends.
We understand that campaigns may need tweaking, so we keep a close eye on the performance of those strategic levers to ensure they are slaying their purpose. If they aren’t, we re-evaluate and force them to.
The fun stuff is over but the benefits continue to be reaped within the “walls” of your brand. You will receive an extensive report on your campaign detailing what we did and what was achieved. The creative stuff is fun but data doesn’t lie.
The last conversation we will have will about your next project. Because were friends now.