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2023 - A Year in Review

Perfect Marketing — Tue, 19 Dec 2023 06:06:21 GMT

WOW! WOW! WOW!

Top 5 Marketing Strategies to get Bums on Seats

Perfect Marketing — Thu, 30 Nov 2023 00:41:32 GMT

Hello, event enthusiasts! As we wrap up another exciting month and jump into the most festive time of year, it’s time to elevate your event promotion game. You could be orchestrating a huge concert, corporate summit, or a local council event – either way, the success of your event is dependent on people coming through the door, or as we say: “bums on seats”. The only way to get these bums on seats is to use effective marketing strategies.

Buckle up as we unveil the top 5 marketing strategies that will not only boost attendance but also leave a lasting impression on your audience.

Social Media Magic:

In this digital age, social media is the undisputed king of event promotion. Platforms like Facebook, Instagram, X (Twitter), LinkedIn, and TikTok offer unparalleled reach to a diverse audience. Some of the best ways to get the most leverage out of socials are:

Create visually stunning and shareable content that showcases the unique aspects of your event.
Leverage event-specific hashtags to build a community and encourage attendees to share their excitement.
Engage your audience with polls, behind-the-scenes sneak peeks, and countdowns.

Social media isn’t just a tool; it’s your event’s virtual stage – make sure the spotlight is on!

Influencer Invasion:

Celebrities and influencers can be your event’s best advocates. Identify influencers whose followers align with your target audience and collaborate with them to promote your event. Their endorsement brings credibility and widens your reach. Consider hosting exclusive pre-event experiences for influencers, creating a buzz that resonates with their followers. From unboxing invitations to sneak peeks, let influencers take the lead in building anticipation.

Remember, it is not just about the numbers; it’s about the authenticity, engagement, and relevance of the influencers to your event.

Email Campaign Extravaganza:

Don’t underestimate the power of a well-crafted email campaign. Emails are not just a means of communication; they’re a journey that takes your audience from curiosity to excitement. To do this try:

Build a mailing list and segment it based on demographics or past attendance.
Personalise your emails to make the recipients feel like VIPs.
Use compelling visuals, concise copy, and a clear call to action.
Implement countdown timers to create a sense of urgency.
Consider offering exclusive discounts or perks for early registrants.

Event Highlights - The Legacy Centenary Torch Relay 2023

Perfect Marketing — Tue, 31 Oct 2023 04:42:07 GMT

The Legacy Centenary Torch Relay 2023, presented by Defence Health, was a 6-month campaign that included 60 different relays, in various locations. The team dedicated to this project travelled intermittently from April – October 2023, with relay days and other related events popping up at every turn. This event travelled over 50,000km, starting in Pozieres, France then to Belgium and onto London, where the only overseas Legacy Club is located. The torch then travelled to home soil, Australia visiting all states and territories, concluding at The Shrine of Remembrance where the Legacy flame was returned to the eternal flame.

Event Highlight – Melbourne International Film Festival

Perfect Marketing — Tue, 19 Sep 2023 05:10:39 GMT

As August approached, The Perfect Events Group once again entered what we refer to as "The MIFF Bubble". A space where the only topics of discussions for the month involve gobos, giant letters, red carpets or champagne.

This time around for The Perfect Events Group, the MIFF Bubble sat in amongst a sea of other bubbles including the FIFA Fan Festival Bubble and the Legacy Torch Relay Bubble. We knew 12 months prior that August 2023 was going to be full on with 3 major events all coinciding for PEG, but we were ready to take on the challenge.

9 KPIs you shouldn’t forget for your event strategy

Perfect Marketing — Sun, 09 Jul 2023 23:55:22 GMT

A great event strategy is basically your game plan to getting the best ROI for your event. Regardless of what your main objective is for your event, the right strategy will help you get what you need.

Brand Perception and how to measure it

Perfect Marketing — Sun, 09 Jul 2023 23:49:32 GMT

Ok, so let’s simplify this. When you decide what to purchase, how do you make that decision? However you frame that answer, the reason that you make some purchases and not others is often based on brand perception, ie: your feelings and thoughts associated with a brand.